Leadership knows 0% regarding the narrative, complications, lore, or characters.
Leadership helped define the months “SFM” would encompass this year, just like we’ve done for Fitness, Nepenthe, etc. and helped brainstorm the kinds of projects that could connect with the Search For Magiq narrative.
And later in the campaign, they have some projects they want to introduce, think in the vein of @Revenir’s Uncharted Territory last year (being vague as to not give anything away.) Where AGP, behind the scenes, will connect the story we have planned to the community’s involvement in those projects.
But Leadership will never have access to narrative or lore that the wider community doesn’t. It’s not a special club, their responsibility is just to help us at AGP help connect with the community while we also run a publishing house. And I’d be dead without them. 
When I announce the first episode, it will make a lot more sense of how this will work.
EDIT: Also, we’re about to launch our first reader magnet ads since the ones that brought you all into The Monarch Papers so Search For Magiq is also a way to show new readers what we’re all about and how this all works, so they’re not just reading about things after the fact, they can join in the community and get involved on day one, just like TMP worked.